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      • Deploying ClickHouse using Altinity.Cloud
      • Configuring Slack
      • Overview
        • Overview
        • Upgrade notes
        • Overview
        • 0001-events-sample-by
        • 0002_events_sample_by
        • 0003_fill_person_distinct_id2
        • ClickHouse
          • Backup
          • Debug hanging / freezing process
          • Horizontal scaling (Sharding & replication)
          • Kafka Engine
          • Resize disk
          • Restore
          • Vertical scaling
        • Kafka
          • Resize disk
          • Log retention
        • PostgreSQL
          • Resize disk
          • Troubleshooting long-running migrations
        • Plugin server
          • Overview
          • Ingestion lag
          • Jobs not executing
          • Scheduled tasks not executing
        • MinIO
        • Redis
        • Zookeeper
      • Disaster recovery
    • Troubleshooting and FAQs
    • Overview
    • Ingest live data
    • Ingest historical data
    • Identify users
    • User properties
    • Using a CDP
    • Deploying a reverse proxy
    • Library comparison
    • Badge
    • Browser extensions
      • Snippet installation
      • Android
      • iOS
      • JavaScript
      • Flutter
      • React Native
      • Node.js
      • Go
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      • Rust
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      • PHP
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      • Docusaurus v2
      • Gatsby
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      • Nuxt.js
      • Retool
      • RudderStack
      • Segment
      • Sentry
      • Slack
      • Shopify
      • WordPress
      • Message formatting
      • Microsoft Teams
      • Slack
      • Discord
    • Migrate between PostHog instances
    • Migrate from Amplitude
    • Migrate to PostHog Cloud EU
    • To another self-hosted instance
    • Export your events
    • Overview
    • Tutorial
    • Troubleshooting
    • Developer reference
    • Using the PostHog API
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    • Testing
    • TypeScript types
    • Overview
    • POST-only public endpoints
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    • Data egress & compliance
    • Data deletion
    • Overview
    • Code of conduct
    • Recognizing contributions
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      • Dashboards
      • Funnels
      • Group Analytics
      • Insights
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      • Path analysis
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      • Correlation Analysis
      • Experimentation
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      • Event Replicator
      • GitHub Release Tracker
      • GitHub Star Sync
      • GitLab Release Tracker
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      • Ingestion Alert
      • Email Scoring
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      • Orbit Connector
      • Redshift Import
      • Rudderstack Import
      • Segment Connector
      • Shopify Connector
      • Stripe Connector
      • Twitter Followers Tracker
      • Zendesk Connector
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      • Databricks Export
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      • Property Flattener
      • Schema Enforcer
      • Taxonomy Standardizer
      • Unduplicator
      • Advanced GeoIP Enricher
      • Automatic Cohort Creator
      • Currency Normalizer
      • GeoIP Enricher
      • Timestamp Parser
      • URL Normalizer
      • User Agent Populator
      • Pineapple Mode
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Integrate PostHog with Google Tag Manager

Last updated: Sep 07, 2021

On this page

  • Objective
  • Why is this useful?
  • Prerequisites
  • Step-by-step instructions

Objective

Integrating PostHog into your website using Google Tag Manager.

Why is this useful?

Google Tag Manager helps you add tags into your website in a codeless way, for services such as marketing and analytics tools.

It is an easy way to integrate PostHog into your website without having to update your codebase.

Prerequisites

To follow this tutorial along, you should:

  1. Have deployed PostHog or be using PostHog Cloud.

Step-by-step instructions

  1. Get your PostHog snippet from your 'Project Settings' or the initial PostHog setup

  2. Access your Google Tag Manager dashboard and navigate to the desired account/container that is integrated with the website you want to add PostHog tracking to

  3. Click to add a new tag:

    GTM Dashboard

  4. On the page to configure a new tag, add your PostHog snippet as a 'Custom HTML Tag' under 'Tag Configuration'

  5. For the trigger, select the default "All Pages - Page View" trigger and then click 'Save' on the top right corner of the drawer

  6. Back on the main dashboard, click 'Submit' to update your website with the new PostHog tag

  7. You're done! PostHog is now configured for your website.

To confirm PostHog is configured correctly, visit your website and then check if the events from your session appear in PostHog. Note that this may take a few minutes.

Questions?

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Next article

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PostHog makes it easy to get data about traffic and usage of your Next.js app. Integrating PostHog into your site enables analytics about user behavior, custom events capture, session recordings, feature flags, and more. This guide will walk you through an example integration of PostHog using Next.js and the posthog-js library . Prerequisites To follow this tutorial along, you need: a self-hosted instance of PostHog or use PostHog Cloud . a running Next.js application Setup and tracking…

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Authors

  • Cory Watilo
    Cory Watilo
  • Eli Kinsey
    Eli Kinsey
  • leggetter
    leggetter

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