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Table of contents

Handbook

- Start here
- Meetings

- Story
- Team
- Investors

- Strategy overview
- Ideal Customer Persona
- Business model
- Objectives
- Roadmap
- Brand

- Culture
- Values
- Small teams
- Goal setting
- Diversity and inclusion
- Communication
- Management
- Sprints
- Offsites
- Security
- Brand assets

- Team structure
- Customer Success
- Exec
- Experimentation
- Growth
- Infrastructure
- Marketing
- People & Ops
- Pipeline
- Product Analytics
- Session Recording
- Website & Docs

- Compensation
- Share options
- Benefits
- Time off
- Spending money
- Progression
- Training
- Side gigs
- Feedback
- Onboarding
- Offboarding
- - Product Manager ramp up
- Merch store
- - Overview
  - How to interview
  - Engineering hiring
  - Marketing hiring
  - Operations hiring
  - Design hiring
  - Exec hiring

- - Developing locally
  - Tech stack
  - Project structure
  - How we review PRs
- - Frontend coding
  - Backend coding
- - Support hero
  - Feature ownership
  - Working with product design
  - Releasing a new version
  - Handling incidents
  - Bug prioritization
- - Event ingestion explained
  - Making schema changes safely
  - How to optimize queries
  - How to write an async migration
  - How to run migrations on PostHog Cloud
  - Working with ClickHouse materialized columns
- - Deployments support
  - Working with cloud providers
  - How-to access PostHog Cloud infra
- - Developing the website
  - MDX setup
  - Markdown
  - Jobs
  - Roadmap
- - Overview
  - Data storage or what is a MergeTree
  - Data replication
  - Data ingestion
  - Working with JSON
  - Query performance
  - Operations
  - Overview
    sharded_events
    app_metrics
    person_distinct_id
- Shipping things, step by step
- Feature flags specification
- Setting up SSL locally
- Tech talks

- Overview
- Product metrics
- User feedback
- Paid features
- Releasing as beta

- Our philosophy
- Product design process
- Designing posthog.com

- Overview
- Personas
- Testimonials
- Value propositions
- - Content & SEO
  - Sponsorship
  - Paid ads
  - Email
  - Press
  - YouTube

- Growth strategy
- Customer support
- Inbound sales model
- Sales operations
  - Managing our CRM
  - YC onboarding
  - Demos
  - Billing
  - Who we do business with

- Growth reviews

Table of contents

Handbook

- Start here
- Meetings

- Story
- Team
- Investors

- Strategy overview
- Ideal Customer Persona
- Business model
- Objectives
- Roadmap
- Brand

- Culture
- Values
- Small teams
- Goal setting
- Diversity and inclusion
- Communication
- Management
- Sprints
- Offsites
- Security
- Brand assets

- Team structure
- Customer Success
- Exec
- Experimentation
- Growth
- Infrastructure
- Marketing
- People & Ops
- Pipeline
- Product Analytics
- Session Recording
- Website & Docs

- Compensation
- Share options
- Benefits
- Time off
- Spending money
- Progression
- Training
- Side gigs
- Feedback
- Onboarding
- Offboarding
- - Product Manager ramp up
- Merch store
- - Overview
  - How to interview
  - Engineering hiring
  - Marketing hiring
  - Operations hiring
  - Design hiring
  - Exec hiring

- - Developing locally
  - Tech stack
  - Project structure
  - How we review PRs
- - Frontend coding
  - Backend coding
- - Support hero
  - Feature ownership
  - Working with product design
  - Releasing a new version
  - Handling incidents
  - Bug prioritization
- - Event ingestion explained
  - Making schema changes safely
  - How to optimize queries
  - How to write an async migration
  - How to run migrations on PostHog Cloud
  - Working with ClickHouse materialized columns
- - Deployments support
  - Working with cloud providers
  - How-to access PostHog Cloud infra
- - Developing the website
  - MDX setup
  - Markdown
  - Jobs
  - Roadmap
- - Overview
  - Data storage or what is a MergeTree
  - Data replication
  - Data ingestion
  - Working with JSON
  - Query performance
  - Operations
  - Overview
    sharded_events
    app_metrics
    person_distinct_id
- Shipping things, step by step
- Feature flags specification
- Setting up SSL locally
- Tech talks

- Overview
- Product metrics
- User feedback
- Paid features
- Releasing as beta

- Our philosophy
- Product design process
- Designing posthog.com

- Overview
- Personas
- Testimonials
- Value propositions
- - Content & SEO
  - Sponsorship
  - Paid ads
  - Email
  - Press
  - YouTube

- Growth strategy
- Customer support
- Inbound sales model
- Sales operations
  - Managing our CRM
  - YC onboarding
  - Demos
  - Billing
  - Who we do business with

- Growth reviews

Handbook
Small teams
Exec

Exec Team

Last updated: Dec 12, 2022

On this page

People
Mission
Q1 2023 Goals
What we're building

People

James Hawkins (CEO)
Tim Glaser (CTO)
Charles Cook (VP Marketing & Ops)
Luke Harries (Head of Product)
Kendal Hall (Executive Assistant)

Mission

Enable all other Small Teams to be successful

Q1 2023 Goals

These should be considered company-wide OKRs.

Objective

Have clear company goals and be on track to achieving them.

Key Results:
- Hit our Q1 ARR target and stay Default Alive
- 100% of Small Teams and their OKRs stay aligned with the long-term vision
- Ensure paid subscriber retention stays above 90% after 3 months

What we're building

Check out the company roadmap to see what we're working on next!

Questions?

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Experimentation Team

People Mission Q1 2023 Goals Values Fast, iterative and high output rather not slow and thoughtful - achieving this Feedback-driven not spec-driven - we do a decent job at this Missionary (we have a clear problem definition and are aligned on how impactful a solution would be) not mercenary - glimpses of this Collaborative not lone wolf - glimpses of this Personas Company Persona Primary Size: 20-75 employees Stage: Post-PMF Series A-D Customer type: B2B/B2C/(B2B2C) High expectation traits: Use…

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Authors

Charles Cook
Eli Kinsey
Paul Hultgren

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