Marketing Team

Last updated: Dec 12, 2022

People

Team members

Charles Cook
Team lead
Operations & Marketing
Joe Martin
Product Marketer
Andy Vandervell
Content Marketer
Ian Vanagas
Technical Content Marketer

Mission

Increase the number of relevant visitors to our website

Q1 2023 Goals

Objective:
- Nail our marketing engine.
Key Results:
- Increase overall weekly website traffic to 18k unique visitors per week (filtering out viral spikes).
- Increase ‘first user in org’ signups to 500 per week without decreasing the percentage that are ICPs (typically 15%).
- Get 80 signups each week to say they first heard about us from any of YouTube, Twitter, LinkedIn, and TikTok.
- Get 20% of the W23 YC batch to sign up for the YC deal - estimate this will be approx. 80 companies.
Rationale:
- Last quarter we tried a lot of experimental stuff. Some of these things are quite promising, others are not. We should now do a better job at the things we know are working and take them from amateur hour to slick.
Anti-goals
- Trying a new channel. Working on community. Working with developer influencers.

Slack channel

#team-marketing

What we're building

Check out the company roadmap to see what we're working on next!

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